St. Regis Hotels & Resorts and porcelain brand Ginori 1735 have announced a new worldwide partnership with the launch of Café Ginori.

At select St. Regis properties around the world, the pair will infuse a touch of Italian allegria, bringing creative plating and playfulness to the culinary experience.

The first Café Ginori created as part of this partnership officially opens at The St. Regis in Florence, birthplace of the Ginori 1735 brand. Following its debut, Café Ginori will open at The St. Regis Saadiyat Island Resort, Abu Dhabi with more global locations to follow.

As the first luxury hospitality partner to launch Café Ginori, St. Regis redefines luxury with an innovative twist, offering guests a culinary experience that celebrates la dolce vita and the art of dining. Each Café Ginori brings the full flair of Ginori 1735’s craftsmanship.

“We are immensely proud to debut Café Ginori with Ginori 1735 at St. Regis Hotels and Resorts around the world – a partnership that perfectly infuses Ginori’s audacious grace with the St. Regis ‘House of Celebration’,” says Jenni Benzaquen, Senior Vice President of St. Regis, The Ritz-Carlton and Bvlgari Hotels & Resorts. “This collaboration redefines non-conventional luxury, inviting guests to experience a sensory journey at our most iconic addresses, where the creative playfulness of Ginori meets the glamour and timeless elegance of St. Regis.”

“At Ginori, creativity, innovation and pushing boundaries is at the heart of what we do. We are excited to create Café Ginori especially with St. Regis Hotels & Resorts – an unexpected experience for a discerning clientele,” adds Alain Prost, President & CEO of Ginori 1735. “We’ve taken great care to define a customer journey – from breakfast through aperitivo, where consumers can experience our porcelain and lifestyle products in a way never-before seen. The interior design is bold and playful to reflect our colourful spirit.

“The service and menu leverages our warm Italian perspective on hospitality with delightful surprises – a compelling combination that I’m sure will foster excitement and creativity at every table.”

To bring the partnership to life, Café Ginori’s Master of Plating guides guests through a menu crafted to reflect the vibrancy of Italian cuisine and paired with Ginori’s collections, Oriente Italiano, Il Viaggio di Nettuno and Labirinto. There are more than 25 signature dishes of Italian grand classics with a twist.

Featuring select pieces from Ginori’s Domus home décor collection, from the Oriente Italiano wallpaper to the embroidered fabrics on cushions and chairs, every element within Café Ginori reflects St. Regis’ blend of luxury with artistic craftsmanship.

This global expansion builds on the partnership between the two brands that began with The St. Regis Venice, where Ginori 1735 designed an exclusive takeover of the hotels waterfront garden terrace, marking their first foray into textiles. Similar terrace concepts will come to life at The St. Regis Riyadh and The St. Regis Downtown Dubai.

The partnership includes a Ginori coaster set designed exclusively for St. Regis which pays homage to the iconic cocktail, Bloody Mary.