The Woodward has unveiled 37, a new cocktail and piano bar designed by Pierre-Yves Rochon.

Inspired by its sister concept Bar Bastion in New York City, 37 offers a blend of luxury, culinary creativity and musical ambiance to the mansion. Situated on Quai Wilson, 37 is positioned above the famed L’Atelier Robuchon and adjacent to the Le Jardinier restaurant, both a part of The Bastion Collection.

The bar’s design is inspired by an elegant winter garden, with a century-old, hand-polished 1920 walnut Steinway piano, which embodies the bar’s deep musical appreciation. The space features a striking dark-green marble bar, a stained-glass wall in hues of green and red and a Chinese-inspired red lacquer cabinet. The ambiance is enriched with dark-green curtains, straw blinds, red velvet armchairs and large trees, creating a unique setting for an extraordinary experience. An adjoining intimate lounge with Macassar ebony walls and a marble fireplace offers guests a secluded retreat for various occasions.

The team behind the concept includes consultant Maxwell Britten, renowned for his contributions to the James Beard-recognised Maison Premiere and Jazz Bar Django in New York, alongside The Woodward’s own two-Michelin-starred Executive Chef Olivier Jean and Pastry Chef Titouan Claudet.

Executive Chef Olivier Jean has crafted a menu featuring refined bar bites such as Spicy Persian Geneva cucumber with sesame, Swiss beef sliders with Swiss cheddar, and Tuna tartare with lemongrass and crispy rice. The bar serves both signature and classic hand-crafted cocktails alongside an extensive wine list. The cocktail menu curated by Maxwell Britten reflects Geneva’s rich cultural heritage, offering drinks like the Woodward Pimms with strawberry-infused Pimms and celery water, and the sophisticated Apricot Senata, a blend of Clase Azul Blanco and apricot with vanilla essence. A variety of mocktails, including the Basil Lovers with the botanicals of gin and fresh basil, are also available.

The 37 Haute Gourmandise menu offers a well-curated gourmet pause with savoury and sweet options, including pastries by Pastry Chef Titouan Claudet, accompanied by refreshing or comforting summer drinks.

The Woodward and 37 welcomed VIPs for a private grand opening featuring Daoud, a Monreaux Jazz Festival performer, and an innovative musician and producer known for his work that spans genres such as hip-hop, R&B and electronic music.

Following the grand opening, 37 will present weekly live music sessions on Thursdays and Fridays, showcasing both renowned global artists and emerging local talents.

“Our 37 cocktail bar and piano lounge is a fabulous addition to Geneva’s vibrant nightlife scene,” says Jean-Marie Le Gall, General Manager. “With the expertise of The Bastion Collection’s iconic concept in the heart of Manhattan, we’ve designed a magnificent bar and we look forward to inviting our guests to experience the next era of The Woodward and create memorable moments in this historic building.”