It’s International Margarita Day, and the tequila brand Patrón is celebrating in style – with the launch of an interactive and delicious-sounding ‘Museo de Margarita’ in central London.

The pop-up experience, open on February 22 for one day only, pays tribute to the cult cocktail’s role throughout history, beginning with the myths surrounding its creation. The exhibition will explore whether the drink first came into existence in 1929 in Tijuana, or in 1939 at the Hollywood hangout Tail O’The Cock.

Guests will also be able to explore – and sample – the cocktail’s various iterations through the decades, from a prohibition libation to the genre-defining Tommy’s Margarita that used agave nectar for the first time. A speculative look into what the future might hold also features.

The museum opens up the archives to examine historical serves, including a limited-edition ‘Blind Spot’ 1920s Margarita that has been recreated by Giulia Cuccurullo of London’s Artesian Bar. Bar Manager at Uno Mas Kat Stanley has revived the sweet take on the 1930s-40s Margarita ‘Daisy’, while Maxim Schulte of KOL puts a Margarita-style twist on the 1950s-70s ‘Blue Ocean’ and Deano Moncrieffe of Hacha presents a futuristic ‘Blood Orange & Mint ‘Mirror’ Margarita from Deano Moncrieffe.

The Museo de Margarita is also offering a hands-on cocktail masterclass, which will see Patrón’s brand ambassadors lifting the lid on the secrets of the tequila’s success, and the attributes that make it ideal for margaritas.

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