Innside Manchester, part of Meliá Hotels International, is ringing in the new year by partnering with local craft brewery Seven Bro7hers Brewing Co.
The Manchester hotel has teamed up with the independent, Salford-based brewery as part of its #StayCurious ethos that aims to enrich guest stays with locally inspired experiences.
As part of the collaboration, two brands will collaborate on Tap Takeovers at the hotel’s First Street Bar and Kitchen throughout 2023. Innside will also offer guests in select suites complimentary craft beers from the bedroom fridge, in addition to offering a special package for beer-lovers that provides guests with a fully-stocked Seven Bro7ers beer fridge in their bedroom on arrival, including 12 cans to enjoy with friends.
Inspired by their father’s penchant for home brewing, McAvoy brothers Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg founded Seven Bro7ers in 2014. The siblings brew their beer in Salford, where they also have an onsite tap room and run tours and tastings, as well as holding regular events. The company also counts three beer houses across Manchester and Salford.
“We are so excited to be collaborating with Innside by Melia,” says Seven Bro7ers CEO Keith McAvoy. “Brand collaborations are a great opportunity to get our beers in front of new customers and bring new beer fans into the family fold.”
Garry Fortune, Director of Operations at Innside – UK North, adds: “Innside by Melia is a lifestyle brand and our hotels are designed to appeal to those with curious minds who want more than a trip but the opportunity to discover something more from the area they are visiting. Experiencing the Seven Bro7ers beer whilst staying in our suites is a great way to connect with the city and a great local brand.”
