Glenfiddich is marking Chinese Lunar New Year with the launch of 200 limited-edition non-fungible tokens (NFTs). Each NFT purchased is linked to a physical bottle of the renowned brand’s 21-year-old Reserva Rum cask single malt Scotch whisky, and serves as a digital receipt verifying ownership and authenticity. The NFTs are rolling out on BlockBar.com, the world’s first DTC NFT marketplace for wines and spirits.
To celebrate the Year of the Tiger, Glenfiddich has teamed up with the illustrator Rlon Wang, who has created a limited-edition design that explores the endless horizons of possibility and opportunity for 2022. NFT buyers will be able to unlock exclusive content upon purchase, including a .jpg file of the complete artwork, individual digital illustrations of the icons that make up the overall design, and a .gif depicting the brand’s signature golden stag emblem, that provides early access to the next Glenfiddich drop via BlockBar.com.
“We’re delighted to launch our first-ever Chinese New Year NFT with BlockBar.com to help mark the Year of the Tiger,” said Will Peacock, Global Luxury Director at William Grant & Sons. “This limited edition bottle design exclusive to BlockBar is inspired by the final of the trilogy series with Rlon Wang which celebrates the endless possibilities for 2022, and we’re pleased to share this sentiment with two hundred lucky customers.”
The Glenfiddich 21 Year Old Chinese New Year Limited Edition will be available for purchase on BlockBar.com from 10AM EST on 1 February, priced at ETH 0.15 each.
