WMF Professional Coffee Machines is taking coffee culture to the next level with its new machine concept, the WMF espresso NEXT semi-automatic portafilter.

Designed to help retailers meet a growing customer need for variety, taste and value despite staff shortages, the German company’s new semi-automatic portafilter plays into traditional premium barista culture, while new features guarantee reliable workflows with consistently high coffee quality. This means the entire coffee preparation process is characterised by high process reliability and speed, giving employees valuable time for other things such as personal customer contact.

The machine will go on show for the first time at Internorga in Hamburg this March, where the WMF trade fair booth will display the new invention in a specially-designed cafe. The brand will also be presenting different concepts and machine options for vegan coffee specialities during the show. Additionally, it has given its WMF CoffeeConnect digital solution portfolio a new lease of life, with a new focus on specific customer needs and the launch of a new WMF CoffeeConnection digitalisation team tasked with guiding interested companies through different needs and requirements.

“We deal with each individual WMF customer on their own terms,” says Benjamin Thurner, Vice President of the Digital GBU at WMF Professional Coffee Machines. “In other words, we offer both an intuitive control and analysis platform as well as the necessary interfaces for integrating our machines into upstream and downstream IT systems. The technical expertise of the steadily growing WMF digital team is very thorough.”

The company will highlight the importance of this growing type of digital hospitality with a new, prominent partnership in the field of payment and checkout systems – the first practical applications of which will also be presented for the first time at the upcoming edition of Internorga.

www.wmf.com