The Balmoral launches Scotch Club in partnership with The Macallan
The Balmoral, a Rocco Forte Hotel in Edinburgh, has unveiled its new Scotch Club in collaboration with The Macallan, offering a personalised membership experience to whisky connoisseurs around the world.
As one of the world’s leading single malt whiskies renowned for its quality and dedication to craftsmanship, The Macallan, together with The Balmoral, have utilised their shared respect for the international whisky world and hospitality industry to create a unique experience for members.
The club offers bottle residence in one of the sought after, personally engraved whisky keeps that don the entrance to SCOTCH, The Balmoral’s world-renowned whisky bar. Keeping the Scottish amber nectar under lock and key, The Balmoral’s expert Whisky Ambassadors will offer Scotch Club members a whisky concierge service ensuring each visit is bespoke and memorable.
Scotch Club members will be served their selected dram of The Macallan in a Lalique glass, with Whisky Ambassadors on hand to create a cocktail or suggest a perfect serve for members’ own expression of The Macallan Highland Single Malt Scotch Whisky. Members will also have access to a range of benefits including an annual complimentary whisky tasting for two with exclusive use of the elegant surroundings of SCOTCH for two hours, hosted by a Whisky Ambassador. Members also receive advance invitations to whisky masterclasses and special rates to turn their visit into a vacation in one of The Balmoral’s suites.
The Balmoral is accepting 12 members of the Scotch Club this summer, with a wait list for the remaining 23 keeps opening later this year. The exclusive offering starts from £710 for a 12-month membership, where guests will be able to access their own bottle of The Macallan Double Cask 18 Years Old, an icon of the distillery which brings together The Macallan’s unmistakable style with hand-picked sherry seasoned American and European oak casks. The top level Scotch Club membership, priced at £17,700 includes a bottle of The Macallan Red Collection 40 Years Old, which sits at the heart of the Macallan’s distinguished limited edition Red Collection. The Red Collection is a range of rare single malt Scotch whiskies created from some of the world’s oldest and rarest casks, to mark the Macallan’s deep respect for tradition and expertise.
“Our members will experience an entirely bespoke service,” explains Cameron Ewen, Whisky Ambassador and Manager of SCOTCH. “We want to get to know them as individuals and deliver an outstanding, memorable occasion on each and every visit to SCOTCH. We have some rare and extraordinary expressions from The Macallan available for the Scotch Club and I hope that they allow each member to join with their family and friends in the comfortable surroundings of Scotch and keep the conversations about whisky going for generations to come.”
“We’re delighted to be collaborating with The Balmoral, to offer such an exceptional opportunity to whisky fans worldwide,” comments Chris Anderson, Head of Edrington Brands. “The membership is a fantastic way for members to experience The Macallan and some of our most distinguished expressions in a completely different way and continues our prestige journey within the most exceptional venues around the world.”
