Pink Prosecco lands in the UK
Pink Prosecco, one of the first Prosecco DOC Rosés to hit the UK, is set to launch this month.
Packaged in pink and black bottles, Pink Prosecco is a blend of Glera and Pinot Nero grapes made in Treviso at a winery owned by the Vice-President of the Prosecco Council, to ensure the best quality product.
According to the newly approved regulations, new Prosecco DOC Rosé must be produced from a majority of Glera grapes and can also include 10 to 15 per cent of the red Pinot Nero variety to achieve a bright pink tone.
Once pressed, the liquid spends at least 14 weeks in the tanks to ensure a magnificent perlage, fruity nose, delicious flavour and a dazzling pink hue.
With a fruitier nose than standard Prosecco, Pink Prosecco offers hints of strawberry and blackberry with racing bubbles and a light, semi-sweet finish, making it suitable to serve with aperitivo foods and starters such as smoked salmon and prawn dishes.
Slim Wine has implemented proprietary processes for labelling that will give further prestige and added value at the bar in the on-trade market.
“Since the Prosecco Council in Italy gave the go-ahead for Prosecco DOC Rosé we’ve been working hard behind the scenes to get the brand, bottle and bubbles just right,” explains CEO Paul Anthony. “The result is a versatile, stylish and appealing product, which we’re certain will be the next big trend among wine fans.
“There’s a clear demand in the market for a strong Pink Prosecco brand and there’s definitely opportunity for pubs and bars to capitalise on the new trend to drive sales and repeat custom.”
