Bar Convent Brooklyn, the international trade event for the bar and beverage industry, has opened registration for its 2025 event.

Slated to return to Brooklyn’s vibrant Industry City from 10-11 June, BCB Brooklyn promises expanded exhibitor booths, enhanced programming, spirited interactive activities for attendees, and education seminars led by beverage industry experts.

Set to kick off its seventh in-person edition, BCB Brooklyn serves as a platform for industry professionals to celebrate liquid culture through discussions and education. Each year, BCB Brooklyn has continued to grow, with the 2024 show welcoming 5,300+ industry professionals, serving over 550,000 samples and drinks and providing a platform for 230 exhibitors.

Led by the Head of Education Lynnette Marrero, the 2025 BCB Brooklyn Education Committee includes Derek Brown of Positive Damage, Kevin Diedrich of Pacific Cocktail Haven, Alba Huerta of Julep Bar, Julie Reiner of Clover Club and Milady’s, Christian Suzuki-Orellana of Bell Tree Hospitality and Robert Taylor of Honest Bar Co.

Together, these industry leaders bring a wealth of experience and expertise, curating fourteen education sessions for this year’s main stage, which will take place alongside a variety of other sessions on the Liquid Lounge Stages and Park Street University Stage.

Other highlights include discussions on mental well-being, offering strategies for setting boundaries as bartenders, fostering stronger social connections in an era of disconnection, and addressing industry-specific mental health challenges.

Insights into emerging spirits trends, such as the evolution of gin, the rise of alpine spirits, and the development of Caribbean rum distilleries, offer attendees the tools to stay ahead in an ever-evolving industry.

Meanwhile, cocktail-focused conversations cover a wide range of topics, from practical challenges like pricing strategies amid inflation and immigrants’ contributions to cocktail culture to the rising influence of non-alcoholic spirits and the innovative use of fermentation in drink creation.

Attendees can also look forward to expanded courtyard programming and exhibiting booths, which will include the international pavilions, featuring the Italian Trade Agency, along with a brand-new dedicated space for no and low-alcohol spirits. This year’s exhibitor lineup continues to grow, with 1800 Tequila, Angostura, Campari, Fernet-Branca, Kettle One, Proof No More, Ritual Zero Proof, Samson & Surrey, Sazerac, Spirit of Gallo and more.

Beyond the show floor, enhanced on-site activities include Authors Alley, where top industry names will host book signings and a series of fireside chats will take place in the VIP Lounge.

For the first time, BCB Brooklyn will offer VIP+ badges, providing ticket holders with an upgraded experience that includes exclusive educational sessions and premium perks.

“At BCB Brooklyn, we’re continually striving to elevate the show experience,” says Jackie Williams, Event Vice President. “Building on the success of previous years, we are proud to present another exceptional event in 2025. From education seminars and thoughtfully curated programming to interactive experiences and cocktail demonstrations, we remain committed to empowering beverage professionals from around the world.”

Tickets can now be purchased on the BCB Brooklyn website.