Ambiente unveils 2022 trade show programme

Ambiente, the international trade show for the consumer goods industry, has outlined plans its upcoming event on 11-15 February 2022.

The show will take place in nine halls across 20 levels, centring around the themes of tabletop, kitchen and housewares as well as giving, living and furnishing. Dining brands such as Alessi, ASA Selection, Fiskars, GEFU, RAK, Robbe & Berking, Steelite, Stelton and Victorinox will be presenting their latest product ideas. Numerous industry giants from the living and giving sector – including exhibitors such as Blomus, Broste Copenhagen, Cor Mulder, Dome Deco, Eichholtz, Gasper, Gilde Handwerk Macrander, Gries Deco or Lambert – will present plenty of inspiration and innovation.

“Full of anticipation, optimism and with a great deal of commitment, we are looking forward to the global industry gathering in February,” says Philipp Ferger, Vice President Consumer Goods Fairs. “Retailers need personal encounters, inspiration and haptic product experiences – we offer the industry all of this with our trade fairs. Ambiente is the hub around which the consumer goods industry revolves and we are very much looking forward to finally welcoming the industry back to Frankfurt.”

Sustainability
Having addressed the issue of sustainability for several years, Ambiente is now the international trading centre for sustainably produced consumer goods with ‘Ethical Style’, a juried selection that highlights suppliers doing remarkable things in the area of sustainability.

Any Ambiente exhibitor can apply for the program in one or more of the six categories, which include resource-saving manufacturing, fair production and environmentally-friendly materials. The deadline for applications is 18 November, and an independent jury of international experts will decide which companies and products are included. Ecologically and socially responsible exhibitors selected by the jury receive an ‘Ethical Style’ mark in the online exhibitor search as well as a mark on their onsite stand.

Solutions
Speciality exhibition ‘Solutions’ will explore the connection between the aesthetic design and the functionality of a product. Products on show will be selected by the designer designer Sebastian Bergne, spanning innovative and outwardly appealing kitchen and household aids. Ambiente exhibitors can apply to be featured in Solutions before the deadline of 26 November.

HoReCa and Contract Business
Ambiente 2022 exhibitors will once again be able to apply for the Contract Business and HoReCa programmes, with participants being given an indicator in the online exhibitor search and the option of being called up separately in the ‘Special Interest’ category. Contract Business focuses more on living and giving, while HoReCa is closely interwoven with the dining segment. Applications can still be submitted until November 12.

Digital offers
In order to bring the industry and trade together in a targeted manner online, irrespective of international travel restrictions, the physical event will be supplemented digitally. This new offer increases the international reach for exhibiting companies and promotes new contacts, networking opportunities and the transfer of knowledge via content streaming.

Selected lectures, workshops and discussion panels will be streamed live and can be experienced digitally. The videos will be made available afterwards on the Conzoom Solutions knowledge platform. It will also be possible to order directly online from over 400 brands at any time via Nextrade.

“The future is an efficient mix of live and digital, the pandemic period has clearly shown us that,” explains Ferger. “However, the personal encounter at our trade fairs remains irreplaceable. In parallel, we are therefore consistently expanding our additional digital offerings and thus creating added value for our customers.”

Researched and curated by the design studio Stilbüro bora.herke.palmisano on behalf of Messe Frankfurt, the Ambiente Trends are wide-ranging and offer an overview of the entire industry with its innovations.

“The last one and a half years have fundamentally changed our social and economic behaviour,” muses Ferger. “This is also reflected in Ambiente Trends 22+. They help our visitors to prepare specifically for the coming business year at Ambiente. At the same time, they offer new perspectives and valuable impulses for the coming business year.”

Safety and hygiene 
Messe Frankfurt’s hall and infrastructure is not only unique, but also an important module in the safety and hygiene concept developed with the State of Hesse and the Robert Koch Institute. In order to make personal encounters at Ambiente as safe as possible, Messe Frankfurt makes use of various control mechanisms, transforming the Frankfurt exhibition halls into excellent and safe meeting places, even in times of pandemic. The measures include 100 per cent fresh air supply, generous design of halls and entrances to maintain safety distances, intensive cleaning measures, a hygiene-adapted catering concept and the proven wearing of mouth and nose protection.