Turkish porcelain brand Porland is launching a new tableware brand called Pioli, specifically for the restaurant and hospitality market.

The company aims to be a major player in this market by offering durable and stylish tableware. Pioli is designed for professional chefs, offering a wide range of products to enhance their creativity. The launch campaign features a luxury restaurant kitchen in Paris, showcasing how Pioli dishes are used throughout the day, from morning prep to evening service.

Porland emphasises the combination of traditional porcelain craftsmanship with modern design in the Pioli line. The brand has even used AI to create their promotional video, highlighting Pioli’s innovative and forward-thinking approach.

“With our Pioli brand, which entered the HoReCa sector, where high durability plays an active role in competition as well as aesthetics, with the aim of becoming a leading force, we bring the porcelain tradition together with contemporary lines,” says Porland Board Member İmge Pamukçu. “We wanted to take Pioli’s innovative perspective one step further and bring it to the sector with the commercial we prepared using artificial intelligence technology, which is on the agenda of the whole world.

“This perspective is the strongest proof that the Pioli brand is a brave, young and dynamic brand that follows the world agenda,” he continues. “Pioli, which brings a breath of fresh air to the HoReCa sector with its young and dynamic spirit and combines aesthetics and functionality, takes a pioneering step in this direction by entrusting its commercial film to a superior technology such as artificial intelligence. We aim to bring a different perspective to the sector by further expanding this vision.”