Forty One Madison prepares a multi-channel experience for New York Tabletop Market

In the wake of the pandemic, Forty One Madison has arranged for New York Tabletop Market, taking place between the 13th and 20th of October, to welcome visitors both in person by appointment only, and through a new digital show hub.

Forty One Madison’s showrooms are open year-round by appointment and will continue to operate in the same fashion during the show. Visitors will be required to check in for badges and comply with all building safety protocols, including mandatory temperature checks and mask-wearing upon entry. Appointments can be made directly with the showrooms, a full list of which will be posted on 41Madison.com

Guests visiting the building can enjoy a newly opened dining option, Mark’s Off Madison, by Chef Mark Strausman, who is famed for creating Fred’s at Barneys New York locations in New York, Chicago and Los Angeles. The restaurant is slated to welcome patrons from mid-to-late September for breakfast, lunch, and dinner, as well as for take-out, delivery and catering.

To engage the broader Tabletop community, 41Madison.com will host a dedicated New York Tabletop Show hub with new digital features that are designed to help visitors better connect with brands from afar. Registrants can expect to enjoy upgraded showroom pages, where dedicated brand pages will be developed to conveniently offer downloadable sell sheets, interactive 3D virtual tours of showrooms, and direct lines of communication with contacts.

Meanwhile, a full schedule of programming with registration details is set to be announced in the coming weeks. Events will include interactive workshops like floral styling classes, matcha making, mixology demos, culinary experiences, and more. Webinars and video content will address important timely topics such as: Future of Hospitality, a discussion with leading hoteliers and chefs; Grateful Gatherings, transforming traditions in entertaining for Holiday 2020; Covid-19 Impact on Consumer Spending; and Tabletop Trends: Crucial Recovery Considerations.

The website will also feature a Look Book, which will comprise top new products across over 200 brands, and a Newsstand will offer a digital reading room with the latest issues from industry publications. Finally, Tastemaker Takeovers with live Instagram feeds will feature a selection of favourite products, curated by industry influencers.

Pre-registration for the virtual show will begin on Monday 14th September. Visit 41Madison.com for updates and details on how to register for the upcoming show, both live and online.

www.41madison.com